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Energy efficiency: is the higher appliance price worth it?

Efficiency needs a price comparison, too.

by · Published · 5 min read

When comparing two new appliances, enter the full price of both offers. The more efficient model saves money only if its lower running costs offset any higher purchase price within a useful period. A badge alone cannot answer that question.

EnergyGuide helps compare energy use among similar appliances. The FTC notes that the estimated annual dollar cost uses assumptions about use and energy prices. Read the energy-use figure, then apply your own rate. [1]

Worked example: two new appliances

Invented offers: A costs $500 and uses 250 kWh per year. B costs $700 and uses 150 kWh. At 20 cents per kWh, B’s premium is $200 and its annual electricity saving is $20. Over ten years A totals $1,000 and B totals $1,000.

Lower purchase price or lower running cost?: Appliance A $1,000, Appliance B $1,000.Appliance A$1,000Appliance B$1,000
Our ten-year model with an unchanged electricity rate.

The electricity rate changes payback

Same premium, different assumed rates
Cents per kWhAnnual savingPremium recovered
10$10240 months
20$20120 months
30$3080 months
40$4060 months

This is a sensitivity check, not an electricity-price forecast. A smaller consumption difference or shorter ownership period leaves less room to recover a premium. If payback occurs after you plan to stop using the appliance, electricity savings do not justify the premium within your chosen period.

Compare the complete offers

An unchanged fixed utility charge is not an additional cost of each appliance. Time-of-use pricing requires a suitable rate assumption because this calculator does not know when you use electricity.

If you already own A, use the keep-or-replace comparison. To start with electricity alone, see annual kWh costs.

Use 0 to keep an existing appliance. For a purchase, include the full price and delivery.
Include delivery and required one-off costs. Do not count money already spent.
Your variable electricity rate, excluding unchanged fixed charges. All defaults are invented examples.
Whole years from 1 to 30. This is not a prediction of appliance lifespan.

This calculation runs on our server and is not stored – neither your result nor your entry.

Cost difference over 10 years

$0.00

Same total cost

Total cost over 10 yearsA $1,000.00 B $1,000.00
UpfrontElectricity
Total cost over 10 years
CostAB
Upfront cost from today$500.00$700.00
Electricity per year$50.00$30.00
Electricity over 10 years$500.00$300.00
Total cost$1,000.00$1,000.00
Annual electricity saving with B
$20.00
B’s premium recovered after
120 months

Assumptions behind this calculation

  • Unchanged electricity rate and annual use throughout the selected period. Annual costs are rounded to cents. Excludes repairs, financing, price changes, resale value and environmental impacts. Payback spreads annual savings evenly and rounds up to whole months. An assumed period is not a lifespan guarantee.

The full calculator with an example, the method and sources: Appliance Cost Calculator: Buy and Run

What you can do about it

  1. Check inputs

    Use your electricity consumption and rate.

  2. Compare alternatives

    Include purchase and running costs over the same period.

  3. Check your budget

    Plan with money that is actually available.

Frequently asked

Does an efficiency badge settle the comparison?

No. Compare annual consumption, suitable capacity and the complete price of each offer.

What if both use the same electricity?

There is no electricity saving to recover a higher price. Any other benefit needs its own assessment.

Does this calculator include financing?

No. Assess interest and payment timing separately.

Sources

  1. How To Use the EnergyGuide Label To Shop for Home Appliances, Federal Trade Commission, retrieved October 3, 2026.

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